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Your Brand is Calling !
“Some Brands succeed because they are destined to,
but Most Brands succeed because they are determined to.”
Let us aid your determination. Your Brand is calling.
Commercialization successfully is the ultimate goal for any company. Commz is a specialized division of MakroCare that offers commercial services to Pharma, Biotech and Medical Device companies by bringing fresh approach to address competitive advantage. Powered by strong breadth of competencies and depth of insight, Commz is a decisive support partner allowing you to focus on your prime objectives and functions.
Our solutions ensure optimal decisions and actions across the brand lifecycle, right from conceptualizing, planning and execution of effective launch. Further, assessing opportunities and sizing market to developing products and building strategies, positioning brands and creating messaging to engage prospective and existing clients to managing stakeholder relationships and monitoring outcomes comes under gamut of solutions which are tailor made for each category.
Areas of expertise:
Regulatory and Strategy
- Integrated product development strategy
- Complete Regulatory planning
- Risk management
Reimbursement Services
With a wide range of experience spanning from the biggest and most trusted companies to smaller companies working with the latest technologies, we have hands-on experience in the building blocks of a successful reimbursement strategy.
| Reimbursement Strategy Development |
- Customized reimbursement assessment
- Development of reimbursement plan to secure codes, coverage, and payment
- Develop strategy to secure category B designation and clinical trial reimbursement
- Collect economic data during clinical trials to support payment
- Construct financial models and cost analyses
- Cost effectiveness studies
- Meet with CMS and other payers
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Impact Positive Coverage Decisions |
- Local and national payers; including CMS
- Gain support from professional societies
- Construct comments on draft coverage policies to ensure positive coverage
- Creation of payer technology dossiers to secure coverage
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Applications for New Codes |
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Secure Appropriate Payment |
- APC (hospital outpatient)
- MS-DRG (hospital inpatient)
- Hospital outpatient transitional pass-through and new technology APC
- Hospital inpatient new technology add-on
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Reimbursement Education |
- Customized reimbursement training for internal sales, marketing, and management
- Creation of reimbursement sales aids and deliverables
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Marketing
- Brand management
- Marketing – Product (Consumers/patients and Doctors/Physicians)
- Launch Strategy Expertise
- Brand positioning and market intelligence
- Digital - Internet / social media marketing
- Sales Planning (Direct / Distributor channel)
Medical
- Medical affairs - KOL Mapping, advisory boards, post-marketing support
- Medical Information and MSL support
- Safety and product complaints management
Communications
- Medical Communication - CME, Conference transcripts, abstract writing and journal publication
- PharmCenter- service center( voice, chat, email and fax)
- Healthcare Communications
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